The character and philosophy of sirealsilver’s news and information outlets are shaped by the editorial objectives and core values outlined below. At sirealsilver, we are passionate and committed to quality and credible updates to inform our audience. We are dedicated to maintaining a respectful community that actively engages in lively discussions about news stories and blog posts. Please keep the following in mind.
Editorial objectives:

  • All editorial content will be selected for its inherent news value and not to appease, augment or respond to political, commercial or any other interests. In this respect, all advertisements and advertising-related material will be signposted as such. Editors and journalists must test the value of each story, report or article by interrogating the extent to which it satisfies the “so what?” element.
  • Veracity and accuracy in reporting are an integral part of editorial policy and editors will only publish that which they believe to be true, fair and accurate. Every effort will be made to ascertain the factual accuracy of articles through, for instance, cross-checking of facts and the mandatory use of tape-recorders or other recording devices.
  • Sirealsilver’s news and information outlets will differentiate clearly between views and opinion on the one hand and news and reportage on the other. The former, whether they are the opinions of external/guest contributors or of the Group itself, will be clearly identified in designated columns or programmes. In the case of contributors, articles will carry a biographical line setting out their qualifications and, where appropriate, political stance and affiliation. For broadcast, programmes will carry a disclaimer where the views expressed do not reflect those of the Group. In general, though, the trend must be towards a wise mix and balance of reporting, analysis and interpretative journalism to help our audiences and readers better understand the issues that are part of their everyday lives.
  • Sirealsilver’s editorials will base their conclusions on demonstrable and comprehensive research. They will be balanced, constructive and informative and will represent the authoritative voice of the stakeholders and not only that of the writers.
  • Sirealsilver will practise issue-based as opposed to excessive or continuous personality-based journalism that tends to create an impression that the issues are driven by personal agenda and vendetta and in the process eschews journalism that is based on unattributable and unsubstantiated rumour and gossip in relation to public figures.
  • While recognising the fact that as individuals, journalists would ordinarily have their own political views and/or political party affiliations or religious affiliations, journalists working for the Group are expected to subordinate their individual political or religious views and to remain apolitical and neutral on religious matters in the course of discharging their official duties so as not to allow their political or religious affiliations or views to influence their editorial judgment.
  • Pictures/graphics, including cartoons that make our media platforms lifeless and dull will be automatically rejected unless they are of major significance. Pictures/graphics will be lively and well composed and earn their place in our platforms.
  • News stories which come from sources outside the sirealsilver will not be accepted at their face value. Background information, names, ages, titles, contrary points of view (if appropriate) will be thoroughly ascertained before a story is submitted for publication. Where further depth is required – either explanation or history – this will always be provided so that news coverage is never untruthful, wilfully misleading, superficial, unbalanced or incomplete. In this regard, the library and the Internet facilities will be used extensively and intelligently.


1. Trust

Trust is the foundation of the BBC: we are independent, impartial and honest. We are committed to achieving the highest standards of due accuracy and impartiality and strive to avoid knowingly and materially misleading our audiences.

2. Truth and Accuracy
We seek to establish the truth of what has happened and are committed to achieving due accuracy in all our output. Accuracy is not simply a matter of getting facts right; when necessary, we will weigh relevant facts and information to get at the truth. Our output, as appropriate to its subject and nature, will be well sourced, based on sound evidence, thoroughly tested and presented in clear, precise language. We will strive to be honest and open about what we don’t know and avoid unfounded speculation.

3. Impartiality
Impartiality lies at the core of the sirealsilver’s commitment to its audiences. We will apply due impartiality to all our subject matter and will reflect a breadth and diversity of opinion across our output as a whole, over an appropriate period, so that no significant strand of thought is knowingly unreflected or under-represented. We will be fair and open-minded when examining evidence and weighing material facts.

4. Editorial Integrity and Independence
Sirealsilver is independent of outside interests and arrangements that could undermine our editorial integrity. Our audiences should be confident that our decisions are not influenced by outside interests, political or commercial pressures, or any personal interests.

5. Harm and Offence
We aim to reflect the world as it is, including all aspects of the human experience and the realities of the natural world. But we balance our right to broadcast innovative and challenging content with our responsibility to protect the vulnerable from harm and avoid unjustifiable offence. We will be sensitive to, and keep in touch with, generally accepted standards as well as our audiences’ expectations of our content, particularly in relation to the protection of children.

6. Serving the Public Interest
We seek to report stories of significance to our audiences. We will be rigorous in establishing the truth of the story and well informed when explaining it. Our specialist expertise will bring authority and analysis to the complex world in which we live. We will ask searching questions of those who hold public office and others who are accountable, and provide a comprehensive forum for public debate.

7. Fairness
Our output will be based on fairness, openness, honesty and straight dealing. Contributors and audiences will be treated with respect.

8. Privacy
We will respect privacy and will not infringe it without good reason, wherever in the world we are operating. Private behaviour, information, correspondence and conversation will not be brought into the public domain unless there is a public interest that outweighs the expectation of privacy.

9. Transparency
We will be transparent about the nature and provenance of the content we offer online. Where appropriate, we will identify who has created it and will use labeling to help online users make informed decisions about the suitability of content for themselves and their children.

10 Accountability
We are accountable to our audiences and will deal fairly and openly with them. Their continuing trust in the sirealsilver is a crucial part of our relationship with them. We will be open in acknowledging mistakes when they are made and encourage a culture of willingness to learn from them.